Friday, July 08, 2016

Blogging Myths... BUSTED

I’ve been blogging for around a year and a hald now and in that time, I have become quite well-acquainted with the different perceptions and stereotypes that seem to befall anyone who has their own domain name. Which brings me on to the purpose of this post which, in short, is to delve into and dispel those pesky blogging misconceptions…


You should be posting new material daily/every other day/weekly at the VERY least

Just about everybody has some expectation as to how frequently they should be able to expect a new post to appear on your blog, but, there is no specific posting routine that will guarantee you blogging superstardom. 

Personally, I’m a firm believer in quality over quantity. To explain that, let’s take this post for example. It’s my 100th and that might come as a bit of a shock to some of you when you tally that up with the amount of time I’ve been tapping out blog posts for. 

When it comes to my blog though, I have always worked on the premise that it’s better to share posts which you are genuinely proud of semi-frequently, than churn them out on a daily basis because you feel there is an expectation to do that – and then only be half happy with them. 

Of course, there are some people that can post exceptional posts daily (and I salute you guys) but unfortunately I barely have enough hours in the day to make my brows look like they’re remotely related, let alone to start spitting out new posts like I spit out the lyrics to rap songs after a few glasses of vino on a Saturday night.

And that my friends, brings me on to my next myth to quash

Blogging is easy

To the outsider, blogging may seem like its all shopping, selfies, fashion shoots, showbiz events and champers - but I can’t stress enough how much that just is not the case. 

While it is true that when your blog is successful you will reap certain rewards, that isn’t something that just happens overnight. I wasn’t naïve about blogging when I started, and toyed with the idea of having my blog for a  really long time before I took the big leap and even then, I wasn’t prepared for the amount of work that goes in behind the scenes. For example, with writing, photography, SEO, social media to name just a few.   

Blogging isn’t my day job and so it can be a bit of a juggling act to ensure I keep my content consistent when I’m working full time, come home exhausted and sometimes, would really just rather curl up in a ball on the sofa and binge watch reality TV. But, while I don’t have the luxury of being able to rattle out a blog post whenever I like, or whip out my camera in the middle of the afternoon because the sun is shining, the lighting is right and I’ll get some great new snaps for my latest post, what I do have is a drive to make my blog thrive. And so I make the time for it. 

N.B. It is also worth noting that I have a boyfriend who is really supportive of my blog and won’t get huffy with me when I’ve spent all Sunday afternoon turning our bedroom into my own personal studio and snapping away. He’s a keeper. 


It’s all about the freebies

I couldn’t have written this post without including this one. If you’re reading this considering starting your own blog because on the hunt for a bit of free stuff, then just stop right there. 

Blogging is not just about the number of parcels that might fly through your letterbox. For me, it’s having a little space of my own on the internet, where I can write enjoy writing freely and sharing my honest opinions. It’s about getting inspired by something, often in an awkward place or time, and having to scribble all your ideas section into the Notes section of your iPhone because you just have to tell your readers about it. It’s about pursuing my interest in photography and working hard to develop my skill set to get better pictures for my readers to enjoy. It’s about being part of the bigger blogging community, interacting with other bloggers, supporting their material and ultimately all helping each other to grow. 

When you are lucky enough to be contacted by a brand that want to work with you, then that is an added bonus to something that is already incredibly enjoyable.


You’ve got to be getting ALL the blog hits

In an ideal world, we would get thousands of posts every week because of course you want for your blog to be out there and seen.

In the last year and a half, I've learnt how important it is to use my social media accounts to direct readers to my blog and while I don't command six figure viewing figures every month, I do feel that I've got a really good readership.

So what if I don't get 50 comments on every new post? I do get a high level of engagement from my readers who have been behind me from the beginning and are always the first to congratulate when my latest post has resonated with them. 

You need to have an Olympus Pen E-PL7

Its true that a good camera can really help your blog. I felt that my blog content improved ten fold when I bought my DSLR - and then did a class to learn exactly how to use my snazzy new piece of equipment. 

However, it is not true that an Olympus Pen will make you a superstar blogger. These camera's are all the rage right now and, while I wouldn't deny that I am sure they're a nifty piece of kit, there are OTHER brands out there. 

Shop around a little bit because after all, not everything has to be Instagram-worthy.

But my final piece of advice...

Be yourself

Your blog won't last five minutes if you try to kid yourself you're something you aren't. 

Don't feel like you have to shoot outfit posts in the latest Topshop trends when you look like a sack of spuds, just because it's 'fashion'. Or wax lyrical about the latest tan that everyone else is loving, but you actually makes you look like a sad little tangerine. 

It's so obvious when bloggers are writing about things that they are truly passionate about - and those are the posts which are truly a pleasure to read. 



1 comment

  1. Loved this :)